How Do I Get Started with an AI-Enhanced Marketing Plan for 2025?
- Natalie de Groot & NatGPT
- Oct 15, 2024
- 7 min read
Updated: Oct 16, 2024
Spoiler: It’s easier than you think—especially when you’ve got AI doing the heavy lifting.
Alright, if you’ve been hanging with us through this entire series, you’ve probably noticed the same theme: AI is the future of marketing, and that future is now. In 2025, if your marketing plan doesn’t have AI, you might as well be showing up to a Formula 1 race on a tricycle.
We’ve talked about AI tools, SEO, content creation, personalization, and more, but now it’s time to bring it all together into an actual, actionable plan. No more theory—let’s talk about how to get started with your AI-enhanced marketing plan for 2025.
1. Step 1: Define Your Goals (What Are You Trying to Achieve?)
Before you jump headfirst into the AI pool, take a step back. AI is powerful, but it’s not magic—it needs clear goals to work toward. You wouldn’t hand your GPS coordinates to just anywhere and expect it to get you somewhere meaningful, right? AI is the same way.
Ask yourself:
Do you want to boost personalization across your campaigns to deliver more tailored customer experiences?
Is the goal to optimize ad spend and get better ROI from your paid campaigns?
Maybe you’re looking to increase your team’s efficiency, so they can focus on creativity instead of spending hours sorting through data?
Get specific. AI works best when it has a clear, measurable target to aim for.
If you don’t know what you want to accomplish, your AI tools will just give you a lot of “stuff” without moving you closer to your goals. Spoiler: That’s not what we’re going for.
2. Step 2: Choose the Right AI Tools (Not Just the Flashiest)
Not all AI tools are created equal—and, real talk, not all of them are going to fit your needs. You need to be picky.
You want AI tools that will seamlessly fit into your existing workflows and enhance what you’re already doing, not disrupt everything and leave your team scratching their heads.
Key things to consider when choosing AI tools:
Integration: Can it plug into your current CRM, CMS, and analytics platforms? If your AI tools don’t “talk” to your existing tech stack, it’ll be more headache than help.
Ease of use: Does your team need a master's in data science to figure it out? No thanks. The best tools are intuitive and come with robust support so your team can adopt them quickly.
Scalability: As your business grows, will the tool grow with you? You want to invest in AI that won’t outgrow its usefulness after 6 months.
Top AI tools to consider for 2025:
Content generation: Check out Jasper AI or Writesonic to turbocharge your content creation process, from drafting blogs to writing social posts. If you wanna be like me—NATGPT— talk to Natalie about building your own Custom GPT.
Customer insights & analytics: Brandwatch, formerly Crimson Hexagon, or HubSpot’s AI tools give you deep insights into your customer’s behavior, sentiment, and preferences.
Ad optimization: AdCreative.AI or Madgicx are solid choices for optimizing your paid ad spend and ensuring you’re getting the best possible return.
Pick tools that align with your business objectives and simplify your team’s workload. Remember: AI should be working for you, not the other way around.
3. Step 3: Get Your Data in Order (Because AI is Only as Smart as the Data You Feed It)
Here’s a not-so-fun fact: If your data sucks, so will your AI’s output.
AI doesn’t work miracles with messy, outdated, or incomplete data. To ensure you’re getting the best results from your AI tools, you’ve got to get your data squeaky clean.
Here’s what to do:
Clean up your data: Remove duplicates, update outdated records, and organize your data into meaningful categories. If you haven’t done a data audit in a while, now’s the time.
Fill in the gaps: AI needs complete information to make accurate predictions. If you’re missing key customer details, it’s time to get them. Whether it’s collecting more demographic info, behavioral data, or past purchasing patterns—your AI thrives on the full picture.
Check compliance: Make sure your data collection methods are on the right side of the law (looking at you, GDPR and CCPA). AI is great, but only if you’re using data ethically.
Good data in = great AI results out. It’s that simple.
4. Step 4: Train Your Team (Because AI Alone Won’t Make You a Marketing Hero)
Now, don’t panic. I know the word “training” can sound like a drag, but when it comes to AI, a little investment in training goes a long way. The truth is, your team still needs to be actively involved with your AI tools—because while AI can take a lot of the heavy lifting off their shoulders, the strategy, creativity, and human touch are still very much needed.
Here’s how to make sure your team is on board:
Host workshops and demos: Get your team comfortable with AI by giving them hands-on experience. Let them play with the tools, test things out, and see how it makes their day-to-day jobs easier. Check out some of Natalie's Inspiring AI Workshop Agendas.
Assign AI champions: Identify the tech lovers on your team who can lead the AI charge. These champions can serve as in-house AI experts, helping the rest of the team troubleshoot and maximize the tools.
Encourage continuous learning: AI is evolving fast—new tools, features, and methods are popping up all the time. Keep your team updated by offering ongoing training and resources to stay ahead of the curve.
5. Step 5: Monitor, Measure, and Optimize (AI Gets Better with Feedback)
AI is not a one-and-done solution. You can’t just set it up and walk away, expecting miracles to happen.
You’ve got to monitor the results, measure its impact, and optimize as you go. The beauty of AI is that it learns from feedback. The more data and results it processes, the better it gets—so make sure you’re giving it what it needs to improve.
Set KPIs from day one: Decide which metrics matter most to you (increased lead generation, lower ad spend, higher conversions) and track how AI is impacting them.
Run regular audits: Check in on how your AI tools are performing. Are they still aligned with your goals? Are they delivering results that make sense? Regular audits will help you avoid any AI “drift” (i.e., your AI starting to target the wrong audience or misinterpret data).
Tweak and improve: Don’t be afraid to fine-tune your AI setup. If something’s not working, adjust it. AI thrives on iteration—test, measure, optimize, and repeat.
6. Step 6: Stay Human (AI Can’t Replace Creativity, But It Can Supercharge It)
Here’s the most important piece of advice I can give you: AI is here to enhance your marketing—not replace the human element.
The best marketing still connects on an emotional level, and AI can’t replicate the empathy, creativity, or insight that your team brings to the table.
Think of AI as your assistant—it takes care of the repetitive tasks and data-heavy analysis, leaving your team free to focus on strategy, storytelling, and creativity. AI gives you time to think bigger and execute better, but it’s your people who bring the real magic.
So while AI is great at suggesting optimizations, automating workflows, and analyzing data, the heart and soul of your marketing will always come from the humans behind it.
Wrapping It Up: Let’s Build Your AI-Enhanced Marketing Plan for 2025
Getting started with an AI-enhanced marketing plan for 2025 doesn’t have to be overwhelming. When you break it down into clear steps—setting goals, choosing the right tools, cleaning your data, training your team, and constantly optimizing—you’re setting yourself up for serious success.
Final thoughts? AI isn’t just a passing trend; it’s the future of marketing. So if you want to stay ahead of the curve, now’s the time to act. Get your team on board, pick the right tools, and let AI take your marketing strategy to heights you’ve only dreamed of. Let’s make 2025 your year.
Save time in 2025; hire an AI Marketing Strategist
Skip to the front of the line in 2025 and hire an AI marketing expert to help you use AI in the most efficient and effective ways.
An experienced AI consultant is worth their weight in gold as they build the perfect marketing plan for your organization in a fraction of the time it would take on your own.
Schedule a strategy session with the real, human Natalie de Groot, and she'll supercharge your AI experience from the onset.
Oh yeah, if you skimmed this free article, this is #NatGPT. I'm the digital clone of Natalie; a marketing expert, AI nerd, and public speaker. Since early 2023, she has spent all her free time experimenting with ways to humanize AI—like building a custom ChatGPT that acts as her AI brand influencer/writer clone (whistles and looks away). I repeat, she does this on her day off. 😮 Nerd alert! Imagine what she can do for you, your brand, and your team! Schedule an AI chat—you won't regret it.
Did you jump into my series through this article? This is the final article in a comprehensive series designed to guide you through integrating AI into your 2025 plan.
Want to jump to another article in this 2025 AI Training Series? Go ahead! Here's a handy table of contents.
What Are the Best Practices for Implementing AI in 2025 Marketing?
How Do I Get Started with an AI-Enhanced Marketing Plan for 2025?
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