.webp)
Meet NatGPT
Human–AI Collaboration
is the New Work Culture
Natalie de Groot: AI Marketing Expert, Strategist, and Educator
The future of branding, trust, and leadership isn’t built on automation.
It’s built on emotionally intelligent AI collaborators—trained on your tone, your values, your workflows, and your team’s real way of working.
This isn’t about replacing people.
It’s about designing systems that think with you, not over you.
It's about sounding like you (not like everyone else using GenAI).
Around here, we've been waiting for 2025 to hit us with: "The Brand Clone" Era.
Humanizing AI... That's
When the Magic Happens
Using AI effectively requires your brain to flip a switch.
Speed is just the byproduct of AI.
I focus on humanizing AI and building AI systems that are so simple, you wonder why you hadn't thought about it before.
-
AI optimizes the way you work.
-
AI systemizes the way you think.
-
AI replicates the way you lead.
I help leaders, marketers, and creators train AI to scale their influence, not just their output.
Because integrating AI into your daily life isn’t about outsourcing your voice... It’s about building something that sounds like you, thinks like you, and protects what makes your brand truly valuable.
AI is a tool that humans use and control. Period. It’s time you learned how to master your new tool. And good news… you found me. We're gonna have some fun.
I make learning AI simple and dare I say— fun!
BEHIND THE SCREEN
I've been living a double life for 2 years.
One part is #HumanNatalie.
One part is #NatGPT.
I trained my AI Brand Influencer to be powered by a full operating system. That OS is layered with the personas, tone, and strategies of Authentic AI Marketing.
She creates thought leadership content that actually sounds like me, and she's a master at GSO/SEO and topical authority precision.
We deep dive geeky, futuristic concepts like: The Dead Internet, Meta Humans, and AI Statistical Prediction Mapping. We have roundtable board meetings.
She's not just smart—she's strategic.
She's my AI bestie.
Welcome to our house.
We hope you enjoy exploring the very real, very complicated Human + AI relationship. And yes... we know you're going to want your own AI collaborator too.
I make learning AI simple and dare I say— fun!
BEHIND THE SCREEN
Can I train AI to be my digital clone?
For 2+ years I've focused on humanizing AI and transferring my thought leadership into a system. I have trained AI to become my digital clone. Now I help others build their authentic AI Brand Influencers too.
Not Sure Where to Start with AI?
Whether you need a crash course, a team training, or a full sprint week- we'll codesign a custom AI experience that is practical, fast, and brand-safe.
I know I need AI, but I don't trust AI.
It's smart to be cautious of AI. As your AI consultant, guide, and co-builder, I help you navigate the ethics, governance, and other complicated realities of AI.
Overwhelmed by AI? Let's Simplify AI.
Through a workshop, masterclass, or 1:1 sprint, I'll help you understand how LLMs like ChatGPT fit into your brand, business, team, and daily workflow.
Custom AI Experiences
Trying to decide how to integrate AI today?
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Our Unique AI Relationship
WHO I HELP
Thought leaders who want to define, train, and automate their influence.
Brand & Marketing Specialists who want to level up with AI systems.
Team leaders who want to motivate and energize their teams to use AI.
SMBs wanting to build custom AI systems, frameworks, and solutions.
Enterprises needing to align and train AI systematically.
Any individual, group, or business that wants to learn how to humanize AI.
FIND YOUR FIT.
Our Unique AI Relationship
AI for Thought Leaders
Thought leaders who want to define, train, and automate their influence.
AI for Branding & MarCom
Brand & Marketing Specialists who want to level up with AI systems.
AI Custom Workshops
Team leaders who want to motivate and energize their teams to use AI.
AI Strategy & Sprints for SMBs
SMBs wanting to build custom AI systems, frameworks, and solutions.
AI for Enterprise Leadership
Enterprises needing to align and train AI systematically at all levels.
Humanizing AI Custom Training
Any individual, group, or business that wants to learn how to humanize AI.
.webp)
WHAT OTHERS SAY about my AI trainings.
MELISSA
ChatGPT Prompting Training
Enthusiastic
"Extremely enthusiastic speaker, got excited about using ChatGPT and great to approach it as a 'sidekick.' Helpful tips on how to use this tool as efficiently as possible for all kinds of questions and how to approach it."
LEONI
AI Marketing Workshop
Knowledgeable
"Super enthusiastic speaker with a lot of knowledge. Learned a lot about how to use AI and how to work with it best. Could listen to her talk all day."
MARK
Practical AI Use-Cases
Inspiring
"GREAT content and practical. Natalie was inspiring and her personality alone makes you enthusiastic."
STEFAN
AI Business Masterclass
Powerhouse
"Powerhouse!! That's the only way I can describe Natalie de Groot. She's mastered #ChatGPT and wants to teach you everything in a single morning workshop. Infectious and inspiring! As a team, we've found tons of new ways to work more effectively with #AI!"
LEARN FROM the geeky cheerleader.
15+ Years in Digital Marketing
I know marketing.
Marketing Expert
I am passionate about marketing. Research, strategy, and creative execution gets my heart pumping. When I play with AI, I bring this creative perspective with me.
10+ Years as a Business Owner
I know business.
Entrepreneur
In 2011, I opened my marketing business in the United States. In 2013, I opened a remote office in the Netherlands. When developing AI business solutions, I always think 'big picture."
#1 in Cheerleading Nationals
I know enthusiasm.
Cheerleader
I spent many of my childhood and adolescent years with pompoms in hand and an infectious smile on my face. I bring that cheerleader energy to all of my trainings and collaborations.
March 2023 AI Journey
I know AI prompting.
AI Solutions Builder
The first time I used ChatGPT, I knew it would become my addiction. Since March of 2023, I have been on a journey to humanize AI and get the most out of it's sorcery. I test AI every day and have 2,000 hours of geeky tips to pass on to others.
20+ Countries Traveled
I know people.
Your Travel Artist
My alias handles are #YourTravelBlogger and #YourTravelArtist for a reason. I must create and I must travel. This combination allows me to bring my creativity, curiosity, and community sensibilities to my work.
